free resources
everything we know about winning on linkedin: free.
The same audits, frameworks, and playbooks we use with clients paying us by the quarter. Pick the one that fits where you are. Every one is free to read, right now.
start here:
see where you stand.
Not sure where your LinkedIn is falling short? Start with one of these.
anyonebest starting point
the linkedin leak audit
Find exactly where your LinkedIn is leaking reach, followers, and leads, and how to plug each gap.
- The most common places founders lose impressions before a post even has a chance
- A checklist to run against your own profile and recent posts
- What to fix first, for the fastest gain
run my leak audit→
cxos & executives
the executive's leak audit
The same audit, tuned for people in corporate roles who can't post like a creator.
- What to do when you can't share personal stories freely
- How to build authority without selling a product
- The leaks specific to executive profiles
run the executive's audit→
anyone
the impressions benchmark report
What counts as a "good" number of impressions, really? Here are the benchmarks, so you know whether your LinkedIn is winning or stalling.
- Average impressions, engagement rates, and follower growth, what they actually look like
- The benchmark ranges LinkedIn never shows you
- Where our clients land against them
send me the report→
founders & creators
7 mistakes founders & creators make
The seven we see most often, and what to do instead. Avoid these and you're ahead of most of LinkedIn.
- The posting habits quietly killing your reach
- Why "professional" content gets ignored
- The fix for each, with examples
get the 7 mistakes→
the playbooks:
how we actually do it.
Ready to do the work? These are the systems behind the results.
foundersthe system
the intentional content strategy
The exact framework we use to decide what every client posts, built around three goals: reach, authority, and sales.
- The three post types, and what each one is for
- How to mix them based on what you want from LinkedIn
- A template to plan your own month
get the framework→
creators with content
the youtube-to-linkedin playbook
Already make podcasts, videos, or a newsletter? Turn one piece into a month of LinkedIn posts.
- The repurposing system we built for a 600K-subscriber podcast founder
- How to pull posts out of a single episode
- How to sort repurposed posts by the job they do
get the playbook→
creators & founders
the voice-capture method
How to make anything you publish sound exactly like you, even when AI writes it. The system we used for a creator with nearly 3M YouTube subscribers.
- The six concrete ingredients that make up "your voice"
- The interview process, step by step
- The three-test check before you publish
get the method→
anyone hiring help
how to choose a linkedin ghostwriter
Thinking of paying someone to run your LinkedIn? Use this before you sign anything.
- The questions that separate a real ghostwriter from a content mill
- The red flags that mean it'll sound generic
- What "good" looks like, so you know what you're paying for
get the checklist→
go deeper.
The full, unedited proof, for anyone weighing us up.
weighing us upproof
the storyteller case study: the full story
How we took a history storyteller, named Best Storyteller by the Prime Minister, from zero to 1.2 million LinkedIn impressions in 87 days.
- The 3 things she was selling, and to whom
- The posts that hit, and why they hit
- The posts we wrote, stage by stage
read the case study→
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reading stage?
If you'd rather we run it for you: a strategy for what you sell and who to, 20 to 30 posts a month across your funnel, all from your own stories. Book a call. We'll show you exactly what we'd publish as you.