free resource
the repurposing playbook
You already talk on podcasts, in videos and in reels. Here is how to turn that into LinkedIn posts that sell something, to someone. Without pasting a single transcript.
Most founders who repurpose do it backwards. They take an episode, summarise it, and post the summary. It reads like a summary. Nobody cares.
Your catalogue is not the strategy. It is raw material. The posts that work start somewhere else: with what you are selling, and who you are selling it to.
what it looked like for one of our creatorsA history storyteller with nearly 3M on YouTube. The Prime Minister named her Best Storyteller. On LinkedIn she had 0 followers and 0 posts. She was selling herself to brands and to professional India.
Her shorts had already been tested by millions of people. So in her first month, one of her daily slots was posts built from her best YouTube shorts. On day one we sent her 20 of them for approval.
One was a history post about Indira Gandhi. It got 1,325 impressions on its first day and 9,170 by its second. Two days later she messaged us:
That one post brought her 100+ new followers. 87 days after she started, she had 1.22M impressions and 5,011 followers. Read the full case →
Two things happened next that matter as much as the win. Both are in the playbook below.
- Repurposed posts were not her biggest post. Her best one, 170,839 impressions, was about her own electricity bill. A personal story, not a short.
- Less than 3 months in, she told us it was too much repurposed content. She was right. We moved to personal stories plus repurposed posts, side by side.
Repurposing works. It is one input, not the whole plan.
the playbook: step by step
write down what you are selling, and to whom
Before you open a single transcript. It is almost never just "my product, to my customers". It is also your point of view to your industry. Your company to people you want to hire, and to investors. You, to brands, stages and partners.
Most founders have 3 to 5 of these. For each one, write the one thing that person needs to believe about you. Every post you make from your catalogue gets exactly one of these jobs.
mine for moments, by funnel stage
Nobody buys from, joins or backs a stranger after one post. So for each person you are selling to, you need posts at 3 stages. Go through your catalogue with these 3 lists open.
- Get discovered: stories and opinions. The time something went wrong. The take you would defend in a room. These find people who don't know you yet.
- Build trust: how-tos, case studies and breakdowns. The part of the video where you explain how you actually do it. Fewer likes. That is fine.
- Convert: fears, frustrations, wins and offers. What your buyer worries about, a result you got, and a clear ask.
Read the full transcript, not a summary or the auto chapters. The best moment is often 40 minutes in, said in passing. Write from your own words only, not the host's or the guest's.
shape each moment into one angle
Good input does not automatically make good posts. Good input has to become a well-shaped idea first. A raw moment floats. Shaping it means choosing which part you are showing: the people, the method, the numbers, the speed, how someone else felt about it.
One moment can give you 3 different posts. One post should give the reader one angle. If you can't say the angle in a line, it is not shaped yet.
make the first 2 lines say what it is about
Open with your specific moment or claim. Not generic advice. Not "I was on a podcast recently". The reader decides in 2 lines whether to keep going, so those lines have to make it clear what the post is about.
Check relevance before relatability. A topic has to matter to a lot of the people you are selling to before they can see themselves in it. A niche detail from your work is fine, if it opens onto something they care about.
keep your voice, and leave things out
When you talk on camera you sound like yourself. Keep that phrasing. Don't sand it into "LinkedIn tone". People are tired of advice. They want a real person.
But spoken is not written. Cut the wind-up, the repeats and the "you know". And leave out what you said on camera but would not put in writing: money troubles, health, other people's private details.
mix it with fresh input
Your catalogue is what you already said. LinkedIn also needs what is happening now: this week's customer call, a hire, a decision you just made. Run repurposed posts next to personal stories, not instead of them.
post the good ones again
Audiences remember much less than you think. A repurposed post that worked when 1,000 people followed you can run again in a couple of months, when more people do. A post that flopped can come back with a better hook. Just don't drop the same line over and over in an obvious way.
a quick check before you post
1. Which sell is this for, and which person?
2. Which stage: discover, trust or convert?
3. Can I say the one angle in a single line?
4. Do the first 2 lines make clear what it is about?
5. Does it sound like me talking, minus the filler?
6. Is there anything in it I would not want in writing?
If a whole batch fails this check, the problem is not the writing. It is the input or the ideas. Go back to step 1.
want us to run it for you?
This playbook is yours to keep. If you would rather not spend your weeks inside transcripts, this is part of what we do.
We start with a call and a written strategy: what you sell, who to, and what you will and won't talk about. You approve it. Then your podcast, videos and reels become input, next to a monthly content interview or voice notes from you. We write 20 to 30 posts a month, each for one person at one stage. You approve every post in Notion. Nothing goes live without your yes. We post it, and report every week.
book a free 30-min call→100K impressions in your first 3 months, guaranteed, or we keep working for free until you get there.
The team at laas.