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interactive audit

the linkedin leak audit

21 signs your LinkedIn is quietly costing you reach, authority & business, and exactly how to fix each one. Tick what's true of you; your diagnosis appears as you go.

~10 minself-scoredanyone

You don't need more time on LinkedIn. You need to stop the leaks.

Most people on LinkedIn aren't failing because they do too little, they're failing because a handful of specific, fixable things are quietly draining every post's reach. Tick each box that's true of you right now. Higher score = more leaks. Be honest, nobody sees this but you.

section 1: the voice leak

Your posts don't sound like you, so they sound like no one.

Why this leaks reach: polished-generic is exactly what people scroll past. If your posts could've been written by anyone, they perform like it.

section 2: the consistency leak

You post when you “get around to it”, so momentum never builds.

Why this leaks reach: LinkedIn rewards people who show up steadily. Inconsistency resets your momentum to zero over and over.

section 3: the content-mix leak

Every post is the same type, so you only ever get one outcome.

Why this leaks reach AND results: different goals need different posts. Post only one type and you get only one outcome, usually followers with no leads, or expertise no one sees.

section 4: the hook leak

Your first line doesn't stop the scroll, so the post is never read.

Why this leaks reach: people see only your first line or two before “...see more.” A great post with a flat hook performs like a bad post.

section 5: the strategy leak

You're posting with no plan, so you're busy, not building.

Why this leaks everything: without a goal, “good content” produces random results. Intention is the difference between an audience and just noise.
0 / 21 leaks
tick the boxes above to see where you stand.
Your diagnosis appears here as you check items, go through all 21.

what to fix first (by section)

Don't try to fix all 21 at once. Find the section where you scored highest and start there:

  • Voice → before writing anything, capture how you actually talk, your real phrases, stories, and opinions, and write from that, not a template.
  • Consistency → stop relying on motivation. Decide a cadence and get the whole month written and scheduled in advance.
  • Content mix → deliberately balance reach (stories/opinions), authority (frameworks), and business (wins/offers) across your month.
  • Hooks → write the post, then rewrite the opening five different ways and keep the one you couldn't scroll past.
  • Strategy → write down, in one sentence, what you want LinkedIn to do for you. Then make every post serve that goal.
Here's the thing most people miss: a high leak score is good news. Every leak is something you can close, and closing them doesn't require more talent or more hours, just a better system.

want us to plug the leaks for you?

We start with what you're selling and who you're selling it to (Strategy), plan posts for every stage of the funnel (Content Mix), write from your own words in a monthly content interview or voice notes (Voice), engineer every hook (Hook), and post on a fixed schedule (Consistency). You approve every post in Notion before it goes live.

book your strategy call→

100K impressions in 3 months, guaranteed, or we keep working for free.

The team at laas.