laas

LinkedIn for founders

Every founder is selling something.

Not only your product to customers. Your point of view to your industry. Your company to the people you want to hire, and to investors. You, to brands and stages.

We work out what you are selling and who you are selling it to. Then we turn your own stories into LinkedIn posts that sell it.

100K impressions in your first 3 months. Guaranteed.

Book a free 30-min call → See the results ↓

Results

what happens when the posts are good.

We don't name our clients. But every number here is real, and every one started the same way: knowing what that person was selling, and who to.

1.6MYouTube subscribers

One LinkedIn post. Five national news stories.

He co-founded one of India's biggest YouTube channels and runs a video-editing school with 4,500+ students. On LinkedIn he was selling his school to people who want to become editors, and his company to the editors he wants to hire.

We wrote his story about pretending to be Dutch at 17 so foreign clients would pay him. 125,349 impressions. Within 9 days, Hindustan Times, India Today, Livemint, News18 and Asianet covered it. His post on how he hires editors got 88,922.

Read the case →

Creators

History storyteller, nearly 3M on YouTube

1.22M impressions in 87 days

The Prime Minister named her Best Storyteller at India's first National Creators Award. On LinkedIn she had 0 followers and 0 posts. She was selling herself to brands and to professional India. 65 posts later: 5,011 followers.

Read the case →

Ex-KPMG finance creator, 1.1M on Instagram

4 news stories from 1 post

She runs a money education brand for middle-class India. We wrote her post on spending ₹1.5 lakh on her very first YouTube video. Moneycontrol, Hindustan Times, News18 and Storyboard18 picked it up.

Founders who run businesses

Founder of a VC-backed phone startup

52K impressions in his 2nd week

His company has renewed 1 lakh+ phones. But he wasn't selling phones on LinkedIn. He was selling his company to investors and to people he wants to hire. Then an MD at a global private equity firm reached out. He had only read the posts.

MD of a ₹1,500-crore manufacturing company

226K impressions from 29 posts

He sells tapes and sealants to distributors and factory buyers in the Gulf and India. About as unglamorous as it gets. 100K impressions in his first 28 days, from about 1,000 followers. His best post was about a mistake he made with his sales team.

Read the case →

2nd-generation leader of a 35-year-old exhibit company

37,777 impressions in 12 days

His company builds trade-show booths for aerospace and industrial brands in the US and Europe. Those brands' marketing heads were who he was selling to. Within 72 hours of his first posts, a competitor's owner was in his comments and a senior peer abroad was in his DMs.

Read the case →

Founder of a 600K-subscriber podcast

245K impressions from 87 posts

He was selling his show to sponsors and guests, and his studio to editors he wants to hire. His best post reached 103,527 people, about 84 times his follower count.

Read the case →

1. Your strategy

what are you selling, and who are you selling it to?

Every plan we make starts with that question. And the answer is almost never just "my product, to my customers".

  • Your productto the people who buy it. A manufacturing MD selling sealants to distributors.
  • Your companyto the people you want to hire. A YouTube founder selling his company to the editors he wants on his team.
  • Your companyto investors. A phone startup founder who never sells phones on LinkedIn, because his readers are investors.
  • Your point of viewto your industry. Making them see your category the way you see it.
  • Youto brands, stages and partners. So you are who they think of first.

Most founders are selling 3 to 5 of these at once. For each one, we write down the one thing that person needs to believe about you. Then every post gets exactly one job: make one of them believe it.

That is also how we judge a post. One of our founders wrote a post that got very few likes. It got forwarded on WhatsApp and brought in an enquiry from a film superstar's production team. Likes are not the result. The sale is.

2. Your funnel

then we take each of those people from stranger to yes.

Nobody hires you, joins you or backs you after one post from someone they have never heard of. So for every one of them, we write posts at 3 stages.

get discovered

Stories, opinions and news

Your real stories and what you believe. This is how people who don't know you yet find you, and start caring.

build trust

How-tos, case studies and breakdowns

How you actually do things, and what you have done. These get fewer likes, and that is fine. This is where they start taking you seriously.

convert

Fears, frustrations, wins and offers

What worries them, the results you got, and a clear ask. A lot of your readers don't know you are hiring or raising. So you tell them.

Say you are selling your company to senior people you want to hire

Discover: stories about your team, and what you do for them.

Trust: how you onboarded your last 10 people, and how you keep the culture.

Convert: what frustrates good people at other companies, your team's wins, and "we're hiring".

3. Your process

everything comes from you. it barely takes your time.

We never make up your stories or your opinions. People can tell. All the input comes from you, in one of 2 ways.

Option 1

A monthly content interview

Once a month, a 1 to 2 hour call. We send the questions first, then ask you about last year, last month and last week: your stories, what happened, what you think. One call gives us about 20 posts' worth.

Option 2

Voice notes

A customer conversation, a problem you solved, an opinion you can't shake. Send a 1 to 2 minute voice note when it happens, and we turn it into a post.

  1. 1

    Your strategy

    A call to understand why you want LinkedIn now. Then a written plan: what you sell, who to, and what you will and won't talk about. You approve it. We also fix your profile.

  2. 2

    You talk

    The monthly interview or voice notes. That is all we need from you.

  3. 3

    We write, you approve

    Every post is planned for one person you are selling to, at one stage. You read them in one place and comment. Nothing goes live without your yes.

  4. 4

    We post and report

    We post from your account if you give us access. A short report every week, and a full one every month.

Read posts we have written →

What you get

one plan. all of it included.

No add-ons and no per-post fees.

  • 20 to 30 posts a monthWritten in your voice, from your stories.
  • A strategy built around what you sellWhat you sell, who buys it, and posts for every stage of the funnel.
  • Profile optimisationHeadline, banner, about and experience, so the people your posts bring in see your proof first.
  • Voice notes or a monthly content interviewYour pick. Everything we post is real, and from you.
  • Scheduling and postingWe post for you, or hand the posts over if you prefer.
  • Weekly updates, monthly reportsImpressions, followers, top posts, and what we change next.
  • The 100K guarantee100K impressions in 3 months, or we keep working for free until you get there.

Pricing

one price, paid by the quarter.

India

₹1,50,000

a quarter, paid upfront

Book a call

Outside India

$3,000

a quarter, paid upfront

Book a call

Both are paid upfront for the quarter. You commit 1 quarter at a time. No yearly lock-in.

Full pricing details →

Questions

what founders ask us.

Will it sound like me?

Yes. Every post starts from something you said, in a voice note or in the interview. Your stories, your opinions, your words.

You read and approve each post before it goes out.

How much of my time does it take?

One content interview a month, or voice notes whenever something comes up. Then a quick read of the posts. We do the rest.

I already post. Why isn't it working?

Most founder posts are general advice. People scroll past advice. They stop for stories and strong opinions from a real person.

We also plan every post around the people you need to convince, not around likes.

Do you use AI?

We use AI tools to move faster. The stories and opinions come from you, and a writer checks every line before you see it.

Do you need my LinkedIn password?

No. If you give us access, we post for you. If not, we send you the posts and you hit publish.

How does the guarantee work?

If your profile doesn't reach 100K impressions within 3 months, we keep working for free until it does.

let's see what your LinkedIn could do.

Book a free 30-minute call. We'll ask who you need to convince, and show you what we would post first.

Book a free 30-min call →