How it works
First we work out what you are selling, and who you are selling it to. Then we plan posts that take each of those people from stranger to yes. Then we write them from your own stories.
Each part feeds the next. Here is how.
1. Your strategy
Every founder is selling something. Even a founder who says "I just want reach" is trying to convince someone. It is almost never only your product to your customers.
Most founders are selling 3 to 5 of these at once. For each one, we write down the 1 thing that person needs to believe about you. In plain words.
Then every post gets exactly 1 job: make 1 of those people believe 1 of those things. If a post has no job, we don't write it.
That is also how we judge a post. One of our founders wrote a post that got very few likes. It got forwarded on WhatsApp and brought in an enquiry from a film superstar's production team. Likes are not the result. The sale is.
2. Your funnel
Nobody hires you, joins you or backs you after 1 post from someone they have never heard of. So for every sell, we plan posts at all 3 stages.
Your real stories and what you believe. This is how people who don't know you yet find you, and start caring.
How you actually do things, and what you have done. These get fewer likes. That is by design. This is where they start taking you seriously.
What worries them, the results you got, and a clear ask. A lot of your readers don't know you are hiring or raising. So you tell them.
Worked example: selling your company to investors
Discover: stories that push the way you see your category, and why it is bigger than people think.
Trust: how you take investor meetings. How you have given your investors a good return.
Convert: what scares an investor about a company like yours, and your answer. The wins that matter to investors. Then "we're raising".
How it played out for a real client
The co-founder of a 1.6M-subscriber YouTube channel runs a video-editing school with 4,500+ students. He was selling the school to people who want to become editors, and his company to the editors he wants to hire.
Discover: his story about pretending to be Dutch at 17 so foreign clients would pay him. 125,349 impressions. Within 9 days, Hindustan Times, India Today, Livemint, News18 and Asianet covered it.
Trust: a post on how he hires editors. 88,922 impressions, in front of the people he wants to hire.
3. Your process
The strategy tells us what to ask you. Your answers become the posts. We never make up your stories or your opinions. People can tell.
A discovery call to understand why you want LinkedIn now. Then we write your strategy: what you sell, who to, what each of them needs to believe, and what you will and won't talk about. You approve it before we write a single post.
We also optimise your profile. Headline, banner, about and experience, so the people your posts bring in see your proof first.
A monthly content interview. 1 to 2 hours, once a month. We send the questions first. Then we ask about last year, last month and last week: your stories, what happened, what you think. 1 call gives us about 20 posts' worth.
Voice notes. A customer conversation, a problem you solved, an opinion you can't shake. Send a 1 to 2 minute voice note when it happens.
20 to 30 posts a month, in your voice. Each one is planned for 1 sell, 1 person and 1 funnel stage. So the month covers every sell, at every stage.
You get your own Notion page with the drafts. Read them when it suits you and leave comments. We make the changes. Nothing goes live without your yes.
We post from your account if you give us access. If not, we hand the posts over and you hit publish.
A short report every week. A full report every month: impressions, followers, top posts, and what we change next.
What it leads to
We don't name our clients. Every number is real, and each one started with a sell.
MD of a ₹1,500-crore manufacturing company
226K impressions from 29 posts
Selling tapes and sealants to distributors and factory buyers. 100K impressions in his first 28 days, from about 1,000 followers. His best post was about a mistake he made with his sales team.
Read the case →Founder of a VC-backed phone startup
52K impressions in his 2nd week
Selling his company to investors, not phones to customers. Then an MD at a global private equity firm reached out. He had only read the posts.
History storyteller, nearly 3M on YouTube
1.22M impressions in 87 days
Named Best Storyteller by the Prime Minister. Selling herself to brands and professional India. She started with 0 followers and 0 posts. 65 posts later: 5,011 followers.
Read the case →Founder of a 600K-subscriber podcast
245K impressions from 87 posts
Selling his show to sponsors and guests, and his studio to editors. His best post reached 103,527 people, about 84 times his follower count.
Read the case →Questions
Whichever you will actually do. If you like talking in one go, take the monthly interview. If things happen to you all week, send voice notes as they come.
Most founders haven't written it down. Working it out is the first thing we do together. You approve the written strategy before any posts are written.
Yes. Every post starts from something you said. You read each one in Notion and comment before it goes out.
We use AI tools to move faster. The stories and opinions come from you, and a writer checks every line before you see it.
No. If you give us access, we post from your account. If not, we send you the posts and you publish them.
If your profile doesn't reach 100K impressions within 3 months, we keep working for free until it does.
Book a free 30-minute call. We'll ask who you need to convince, and show you what we would post first.