Results

every result started with one question: what are you selling, and who to?

We don't name our clients. But every number here is real, from their LinkedIn data or our reports to them. Each case shows what they were selling, who to, what we wrote at each stage, and what happened.

1.6MYouTube subscribers

One LinkedIn post. Five national news stories.

Selling: his video-editing school to future editors, and his company to the editors he wants to hire.

He co-founded one of India's biggest YouTube channels and runs a video-editing school with 4,500+ students. We wrote his story about pretending to be Dutch at 17 so foreign clients would pay him. 125,349 impressions. Within 9 days, Hindustan Times, India Today, Livemint, News18 and Asianet covered it.

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Creators

History storyteller, nearly 3M on YouTube

1.22M impressions in 87 days

Selling: herself to brands and to professional India, and her history courses to fans.

The Prime Minister named her Best Storyteller at India's first National Creators Award. On LinkedIn she had 0 followers and 0 posts. 65 posts later: 5,011 followers.

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Ex-KPMG finance creator, 1.1M on Instagram

4 news stories from 1 post

Selling: her courses to people who want to fix their money, and herself to finance brands.

She runs a money education brand for middle-class India. We wrote her post on spending ₹1.5 lakh on her very first YouTube video. Moneycontrol, Hindustan Times, News18 and Storyboard18 picked it up.

Founder of a 600K-subscriber podcast

245K impressions from 87 posts

Selling: his show to sponsors and guests, and his studio to editors he wants to hire.

His best post, about a celebrity shoot that went wrong, reached 103,527 people. That is about 84 times his follower count.

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Founders who run businesses

MD of a ₹1,500-crore manufacturing company

226K impressions from 29 posts

Selling: tapes and sealants to distributors and factory buyers in the Gulf and India.

About as unglamorous as it gets. 100K impressions in his first 28 days. His best post was about a mistake he made with his sales team.

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2nd-generation leader of a 35-year-old exhibit company

37,777 impressions in 12 days

Selling: trade-show booths to marketing heads at aerospace and industrial brands in the US and Europe.

Within 72 hours of his first posts, a competitor's owner was in his comments and a senior peer abroad was in his DMs.

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Founder of a VC-backed phone startup

52K impressions in his 2nd week

Selling: his company to investors and to people he wants to hire.

His company has renewed 1 lakh+ phones, but he wasn't selling phones on LinkedIn. Then an MD at a global private equity firm reached out. He had only read the posts.

See the writing behind these results →

what are you selling, and who to?

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