Case study · Creator

the Prime Minister named her Best Storyteller. on LinkedIn, she had 0 followers.

She retells the Indian history school didn't teach, to nearly 3M YouTube subscribers. 87 days after her first post with us: 1.22M impressions and 5,011 followers.

1.22M

impressions in 87 days

0 to 5,011

followers

65

posts

173,801

impressions on her best post

Who she is

A history storyteller with nearly 3M subscribers on YouTube and 900K+ on Instagram.

At India's first National Creators Award, the Prime Minister handed her the Best Storyteller award.

She grew up in a village where girls weren't allowed to go to the nearby shop.

Where she started on LinkedIn

She had never posted on LinkedIn. 0 followers, 0 posts. Very little time. And her fans know her voice well, so every post had to sound like her.

1. The strategy

she was selling 3 things, to 3 different people.

  • Her history coursesto the fans who want to go deeper.
  • Herselfto brands and sponsors, whose marketing heads sit on LinkedIn.
  • Her voiceto professional India, who had never heard of her.

Brands and professionals needed to believe one thing: she is not just a YouTuber, she is a voice India listens to. So we did not post creator advice. We posted what she notices about India, its history and her own life.

2. The funnel

what we wrote, stage by stage.

Real posts, as published. Each one had one job.

get discovered

The job: Reach professional India with something every city reader has felt.

Award-winning history storytellerNearly 3M on YouTube

I live in a 2 BHK in Mumbai.

And last month my electricity bill was ₹7,672.

I decided to dig into the details to see where the money is going.

The result was frustrating.

Almost 50% of my bill has nothing to do with the power I used.

Here is the breakdown of the "hidden" costs:

1/ The Journey (Wheeling Charges): ₹1,617.

This covers the distance the electricity travels from the plant to my meter.

2/ The Taxes (Electricity Duty + State Tax): ₹1,184.

Excerpt from the published post.

173,801 impressions

Why it works. Her own bill, with real numbers. Everyone in a city has felt this.

get discovered

The job: Plant her point of view: India should tell its own history on its own terms.

Award-winning history storytellerNearly 3M on YouTube

We are still being taught that Kalidasa was the Shakespeare of India.

Kalidasa existed 1000 years before Shakespeare. A full millennium.

So why do we define the original by the sequel? Why do we name the ancestor after the descendant?

It's like calling the sun the "lightbulb of the sky."

And it doesn't stop there. Samudra Gupta is called the Napoleon of India.

But check the timeline. He lived 1500 years before Napoleon.

Excerpt from the published post.

113,048 impressions, 1,247 likes

Why it works. A strong take on how India tells its own history.

build trust

The job: Show the depth behind the storyteller. This is what her courses feel like.

Award-winning history storytellerNearly 3M on YouTube

But there was a time when the Indian Rupee was the king of the Gulf.

Dubai. Oman. Kuwait. Bahrain.

All of them used Indian currency for their daily trade.

But that dominance ended because of two big mistakes.

The first mistake was a massive gold smuggling loop.

Gold was cheap in the Gulf but expensive in India.

Excerpt from the published post.

79,561 impressions

Why it works. A forgotten piece of history, told as a story with dates. Authority without a lecture.

3. The process

Every post came from her own stories and opinions. We did the writing. She approved each draft before it went live. We also turned her best video stories into posts. Her words: "Repurposing is working well I guess."

The results
  • 1,221,876 impressions from 65 posts in 87 days.
  • Followers went from 0 to 5,011. Today she has 7,700+.
  • 100K impressions in her first 30 days.
  • Her best post, about her electricity bill, got 173,801 impressions.
  • In May 2026 alone: 241,576 impressions from 30 posts.
The lesson

Her biggest post was about her electricity bill, not her field. Small real details from your life open the door. Then the history keeps them.

what are you selling, and who to?

Book a free 30-minute call. We'll work out who you need to convince, and show you what we would post first.