Case study · Creator and business owner

he runs a 600K-subscriber podcast. one post reached 84 times his followers.

He hosts a Hindi long-form podcast on Indian culture, history and economics, with film stars among his guests. On LinkedIn he had about 1,050 followers.

245,356

impressions from 87 posts

103,527

on his best post

84x

his follower count, on that post

2.5x

his impressions target

Who he is

He founded and hosts a Hindi long-form podcast with 600K+ subscribers on YouTube. He started it more than 6 years ago.

His guests include film actors, journalists and analysts.

Where he started on LinkedIn

He had about 1,050 followers on LinkedIn, and a full calendar of shoots. The stories from behind the camera were the best thing he had. Nobody was writing them.

1. The strategy

he was selling 4 things, to 4 different people.

His showto sponsors and brands.
His platformto the guests he wants on the show.
His studioto the video editors he hires.
His episodesto people who would watch them.

All of them need to believe one thing: it is worth working with him. So we posted what really happens on a shoot, and the guest stories that never made the episode.

2. The funnel

what we wrote, stage by stage.

Real posts, as published. Names swapped, everything else as written. Each one had one job.

get discovered

The job: Show guests, sponsors and editors what a shoot with him is really like.

Founder of a 600K-subscriber podcastHindi long-form podcast

How to ruin a celebrity interview in 3 steps:

1/ Believe the PR agency's schedule. (We waited 7 hours).

2/ Believe the guest list. (1 guest became 3 guests instantly).

3/ Trust your new equipment. (It failed).

I learned all three lessons in one day.

We were prepared for a one-on-one conversation. My team had researched the actor deeply.

Then, minutes before the shoot, the agency said: "The two lead actresses will also join."

Excerpt from the published post.

103,527 impressions

Why it works. A how-to that is really a story. Every step is a thing that went wrong.

get discovered

The job: Turn a guest's story into a reason to watch the show.

Founder of a 600K-subscriber podcastHindi long-form podcast

7 years of no work. To earning 50-60k per episode.

The story of a beloved Indian sitcom actor is a masterclass in resilience.

Before he became a household face on one of India's most-watched sitcoms, he was struggling. He had worked with some of the biggest stars in the industry. But then? Silence.

For 7 years, he had no work.

Excerpt from the published post.

53,000+ impressions

Why it works. A guest's comeback, told in a few short lines.

build trust

The job: Show sponsors this is a real business, built over years.

Founder of a 600K-subscriber podcastHindi long-form podcast

My parents didn't understand what I did for a living. Until I brought home a piece of silver.

For a 90s kid with conventional parents, "YouTube" is a hobby. "AdSense" is a myth.

They couldn't grasp how I was earning money from the internet.

Then, in 2024, I hit 100,000 subscribers. And YouTube sent me the silver play button.

Excerpt from the published post.

4,148 impressions

Why it works. Quieter by design. It is the proof behind the show, not a viral post.

3. The process

Every post came from his own stories and opinions. We did the writing. He approved each draft before it went live. Many came straight from his episodes and shoots.

The results

245,356 impressions from 87 posts, 5 Jan to 26 May 2026.
His best post got 103,527 impressions. That is about 84 times his follower count.
Followers went from 1,050 to 1,277.
He beat his impressions target by 2.5 times.

The lesson

2 real behind-the-scenes stories did most of the work. When we drifted to general news topics, the posts went quiet. Stay with what only you saw.

More results

Creator: co-founder of a 1.6M-subscriber YouTube channel →Creator: the history storyteller the Prime Minister named Best Storyteller →Business owner: MD of a ₹1,500-crore manufacturing company →Business owner: 2nd-generation leader of a 35-year-old exhibit company →All results →Read more of our posts →

what are you selling, and who to?

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